Privacy Policy for House of Kaos

Last Updated: July 5, 2025

Introduction
House of Kaos, operated by House of Kaos Ltd, is an events company in the North East of England dedicated to the gothic and alternative subcultures. We ignite the night with unforgettable events and merchandise, fostering a vibrant community of rebels and dreamers. This Privacy Policy explains how we collect, use, and protect your data when you visit our website (houseofkaos.co.uk), engage with our events, or interact with our services. We are committed to safeguarding your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

  • Company: House of Kaos Ltd
  • Registered Office: 61 Lanercost Park, Cramlington, NE23 6RY
  • Contact: Email: info@houseofkaos.co.uk
    We are the data controller responsible for your data.

2. Data We Collect
We may collect the following data when you use our website or services:

  • Website Usage Data: We use Google Analytics 4 (GA4) to track anonymized site usage, including pages visited, time spent, and referral sources (e.g., social media). This is collected via cookies and similar technologies.
  • Personal Information: If you register for events (e.g., Goth Swap & Sip), purchase merchandise (e.g., gothic apparel), or sign up for our newsletter, we may collect:
    • Name and email address
    • Billing and shipping details (for merch purchases)
    • Event preferences or feedback (e.g., music or subculture interests)
  • Technical Data: IP address, browser type, device type, and operating system, collected automatically via Google Analytics or server logs.
  • Contact Data: If you contact us (e.g., via email or website forms), we collect your message and contact details.

3. How We Collect Data

  • Directly: When you submit forms (e.g., event RSVPs, newsletter signups, or merch orders).
  • Automatically: Via Google Analytics 4, which uses cookies to track site usage (e.g., page views, clicks on event or merch pages). You can manage cookie preferences via our consent pop-up.
  • Third Parties: From social media platforms (e.g., House of Kaos Facebook group) if you click links to our site.

4. How We Use Your Data
We use your data to:

  • Improve Our Website: Google Analytics helps us understand how visitors interact with houseofkaos.co.uk (e.g., which event pages are popular) to enhance user experience.
  • Deliver Services: Process event registrations, merch orders, or newsletter subscriptions.
  • Communicate: Respond to inquiries or send updates about House of Kaos events and offers (with your consent).
  • Analyse Trends: Understand our North East subculture audience to tailor events and merchandise.
    Our legal basis for processing includes:
  • Consent: For cookies and marketing emails (e.g., newsletter).
  • Contract: To fulfil event tickets or merch orders.
  • Legitimate Interests: To improve our website and services, provided your rights are not overridden.

5. Cookies and Tracking

  • We use Google Analytics 4 to collect anonymized data on site usage, such as page views, session duration, and traffic sources.
  • Cookies are small files stored on your device. You can accept or reject non-essential cookies via our cookie consent pop-up.
  • Essential cookies (e.g., for site functionality) do not require consent but cannot be disabled.
  • To opt out of Google Analytics tracking, install the Google Analytics Opt-Out Browser Add-On or adjust your cookie settings.
  • For details, see our Cookie Policy.

6. Data Sharing
We may share your data with:

  • Service Providers: Google Analytics (based in the US, with UK GDPR-compliant data transfers), payment processors (e.g., Stripe for merch), or event platforms (e.g., Eventbrite).
  • Legal Obligations: If required by law (e.g., HMRC for tax purposes).
  • Business Partners: For co-hosted events, with your consent.
    We do not sell your data. Third parties are contractually bound to protect your information.

7. Data Storage and Security

  • Storage: Data is stored securely on Namesco's servers (for website hosting) and third-party platforms (e.g., Google Analytics, Eventbrite).
  • Retention: We retain personal data only as long as necessary (e.g., 6 years for tax records, 1 year for analytics data unless opted out).
  • Security: We use SSL encryption, secure hosting, and access controls to protect your data. However, no online system is 100% secure.

8. Your Rights
Under UK GDPR, you have the right to:

  • Access your data.
  • Request correction or deletion of your data.
  • Object to or restrict processing.
  • Withdraw consent for cookies or marketing at any time.
  • Request data portability.
  • Complain to the Information Commissioner's Office (ICO) at ico.org.uk.
    To exercise these rights, contact us at info@houseofkaos.co.uk.

9. Third-Party Links
Our website may link to external sites (e.g., House of Kaos Facebook group, Eventbrite). We are not responsible for their privacy practices. Review their policies before sharing data.

10. Updates to This Policy
We may update this Privacy Policy to reflect changes in our services or legal requirements. The latest version will be posted on houseofkaos.co.uk with the updated date. Significant changes will be communicated via email or website notice.

11. Contact Us
For questions or to exercise your rights, contact:

  • Email: info@houseofkaos.co.uk
  • Address: 61 Lanercost Park, Cramlington, NE23 6RY

Ignite the Night, Embrace the Kaos!